newsletter tool comparisons
Two newsletter tools, one verdict. The newsletter tools people most often hesitate between, set side by side on what they cost and what they can do.
Compare any two
Choose the two tools you are torn between. If a full verdict on that pair exists, this takes you directly to it.
| Feature | Kit (ConvertKit) | beehiiv |
|---|---|---|
| Our score | 4.5 / 5 | 4.6 / 5 |
| Price | From $33/mo | From $43.08/mo |
| Renews at | not stated | not stated |
| Free plan | ||
| Plans offered | 2 | 2 |
| Best for | Writers and creators | Newsletter-first creators |
| Category | For creators | For creators |
| Provider | Kit Inc. | beehiiv Inc. |
The running score
Per newsletter tool: how many of the duels below feature it, and how many of those went its way. The verdicts are editorial, not measured, and a tool needs at least two duels before it shows up here.
| Product | Duels | Our pick |
|---|---|---|
| beehiiv | 3 | 3 |
| Kit (ConvertKit) | 4 | 2 |
| MailerLite | 3 | 2 |
| GetResponse | 2 | 2 |
| Brevo | 2 | 1 |
| Ghost | 2 | 1 |
| Klaviyo | 2 | 1 |
| Mailchimp | 3 | 0 |
Entry prices
Paid plans start at $9 a month at the low end and $43.08 at the high end. 9 of the 12 tools also offer a free plan.
All duels and their winners
| Comparison | Our pick |
|---|---|
| beehiiv vs Substack | beehiiv |
| Mailchimp vs Brevo | Brevo |
| MailerLite vs Kit | Depends on use |
| GetResponse vs ActiveCampaign | GetResponse |
| Brevo vs MailerLite | MailerLite |
| Mailchimp vs MailerLite | MailerLite |
| Klaviyo vs Omnisend | Klaviyo |
| beehiiv vs Kit | beehiiv |
| Substack vs Ghost | Ghost |
| Kit vs Substack | Kit (ConvertKit) |
| ActiveCampaign vs Klaviyo | Depends on use |
| Mailchimp vs GetResponse | GetResponse |
| Kit vs AWeber | Kit (ConvertKit) |
| beehiiv vs Ghost | beehiiv |
Reading a duel
Head for the duel that pairs the two tools you are actually choosing between. The verdict leads every page, because the trade-off is what you came for.
The comparison rests on the price you keep paying as your list grows and on hard limits such as contact caps and send volume, not on feature checklists. Every newsletter tool here sends email; the differences show up at the edges.
beehiiv vs Substack
Every new newsletter writer weighs up these two names. The growth platform built by newsletter operators faces the network that made paid newsletters mainstream.
Mailchimp vs Brevo
The biggest name against the best-value alternative. Since Mailchimp gutted its free plan in early 2026, this is the comparison everyone is making.
MailerLite vs Kit
Two favorites among creators and small business owners, the friendliest all-rounder against the specialist built for creators.
GetResponse vs ActiveCampaign
The two heavyweights of marketing automation, for anyone who treats email as a serious sales channel.
Brevo vs MailerLite
The two most popular Mailchimp alternatives side by side, the generous French platform against the friendliest editor on the market.
Mailchimp vs MailerLite
The biggest name against the user-friendly challenger that keeps winning converts.
Klaviyo vs Omnisend
The e-commerce duel pits the data king against the affordable all-rounder with SMS included.
beehiiv vs Kit
The two creator favorites go head to head, the growth machine against the automation ecosystem.
Substack vs Ghost
Two publishing platforms with paid memberships at the core. One offers the network, the other full ownership.
Kit vs Substack
Two free starting points for writers, the creator toolkit against the publishing network.
ActiveCampaign vs Klaviyo
Two automation heavyweights, each with its own home turf. The CRM against the store data.
Mailchimp vs GetResponse
Two established names with an everything-in-one pitch, the most famous against the more complete.
Kit vs AWeber
The creator specialist against the dependable veteran. Two generations of email tools face off.
beehiiv vs Ghost
Growth platform against publishing platform. Two strong Substack alternatives with different DNA.