Reviews

beehiiv Inc.

“The platform that treats your newsletter as a business from day one. Free up to 2,500 subscribers, a referral program and ad network built in, and no cut taken from paid subscriptions. The strongest growth story in this lineup.”Editorial team, via MailShortlist

MailerLite

“The most pleasant editor we tested and a free plan you can genuinely start a business on. For beginners, this is our first recommendation.”Editorial team, via MailShortlist

Brevo SAS

“Paying per email sent instead of per contact makes Brevo unique: we stored tens of thousands of contacts for free. For a big list you do not email daily, it is by far the cheapest serious option.”Editorial team, via MailShortlist

Kit Inc.

“Built around the creator: a wonderfully clean writing experience, free up to 10,000 subscribers, and direct monetization through paid newsletters. The standard for creators.”Editorial team, via MailShortlist

Klaviyo Inc.

“For online stores, nothing else comes close: the segmentation on purchase behavior and the revenue reporting are in a league of their own. Outside e-commerce, you are paying for power you will not use.”Editorial team, via MailShortlist

ActiveCampaign LLC

“The most powerful automation we tested, with behavior-driven campaigns and a built-in CRM. Overkill for a simple newsletter, but the professional standard for a growing business.”Editorial team, via MailShortlist

Ghost Foundation

“A full publishing platform with newsletters built in, open source, and 0% fees on paid memberships. For writers who want to own their website and their list, the most independent option there is.”Editorial team, via MailShortlist

GetResponse

“More than email alone: funnels, landing pages, and webinars in one package. For business owners who treat email as a sales channel, one of the most complete options at a fair price.”Editorial team, via MailShortlist

Omnisend

“Klaviyo power at a friendlier price: prebuilt e-commerce flows, email and SMS in one, and a free plan that lets a small store start properly. The smart budget pick for online shops.”Editorial team, via MailShortlist

Substack Inc.

“The fastest way from zero to a paid newsletter, with a real discovery network behind it. But the 10% cut of paid revenue stings once you grow, and the platform owns the relationship with your readers.”Editorial team, via MailShortlist

AWeber Communications

“One of the oldest names in email marketing, and it shows in the good way: everything works, support picks up the phone, and the free plan is honest. Not exciting, dependably solid.”Editorial team, via MailShortlist

Intuit Mailchimp

“Still a mature platform that connects to almost everything, but the free plan was gutted in early 2026 and prices climb fast with your list. New users are better off starting elsewhere.”Editorial team, via MailShortlist