Substack
Substack Inc.
Start publishing in five minutes. Pay 10% if you charge.
Price
Free
Last checked
September 2026
Best for
Paid newsletters, zero setup
Category
For creators
About Substack
Substack made the paid newsletter mainstream, and it is still the fastest way to start one: sign up, write, publish, done. The network effect is real, with recommendations between publications driving meaningful growth. The catch is the business model. Substack is free until you charge your readers, then takes 10% of subscription revenue on top of payment fees. Serious publishers eventually feel that cut, and your subscriber relationship lives on Substack’s platform. Great place to start. Think twice before you scale on it.
Substack pricing
Substack is free. There is no paid plan.
Every plan Substack sells, with the yearly price next to the monthly one.
Free
- Unlimited subscribers and posts
- Built-in discovery network
- 10% fee on paid subscription revenue
“The fastest way from zero to a paid newsletter, with a real discovery network behind it. But the 10% cut of paid revenue stings once you grow, and the platform owns the relationship with your readers.”Editorial team, via MailShortlist
Where to get it
Free
Sign up directly with the provider.
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Who is behind Substack?
Substack is run by Substack Inc.. That is the name on your invoice, in the terms and in the company register, while the website itself shows only the brand. If you searched for the company name and landed here, you are in the right place.
We may earn a small commission through links on this site, at no extra cost to you. Prices and plans can change at any time; always check current pricing with the provider.