MailerLite vs Kit
Two favorites among creators and small business owners, the friendliest all-rounder against the specialist built for creators.
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MailerLite
The friendliest tool for beginners, with an honest free plan.
Kit (ConvertKit)
Built for creators, free up to 10,000 subscribers.
Prices last checked on
| Feature | MailerLite | Kit (ConvertKit) |
|---|---|---|
| Our score | 4.6 / 5 | 4.5 / 5 |
| Price | From $10/mo | From $33/mo |
| Free plan | ||
| Best for | Beginners | Writers and creators |
| Category | Free to start | For creators |
| Provider | MailerLite | Kit Inc. |
| Visit MailerLite | Visit Kit (ConvertKit) |
Our verdict
MailerLite is the better all-rounder. It has the most pleasant editor, solid automation, and a low price. Kit is built for a different goal, growing an audience and earning from it directly, with a free plan up to 10,000 subscribers. If you sell products or services, choose MailerLite.
If you are a writer, podcaster, or creator, Kit was made for you.
“The most pleasant editor of this line-up and a free plan you can genuinely start a business on. For beginners, this is our first recommendation.”Editorial team, on MailerLite
“Built around the creator. The writing experience is wonderfully clean, the free plan runs up to 10,000 subscribers, and paid newsletters give you direct monetization. The standard for creators.”Editorial team, on Kit (ConvertKit)
Frequently asked questions
MailerLite or Kit: which should I pick?
If you sell products or services, MailerLite. It is the better all-rounder, with the most pleasant editor of the two, solid automation and a low price. Kit is aimed at a different job, growing an audience and earning from it directly. Writers, podcasters and creators should take Kit, which is exactly who it was made for.
Which one is cheaper, MailerLite or Kit?
On free plans Kit is far more generous, free up to 10,000 subscribers against 250 subscribers and 2,500 emails a month at MailerLite. Paid, MailerLite flips it. Growing Business is $10 a month, $120 for the year, while Kit's Creator plan is $33 a month, $396 a year. Both monthly rates require annual billing (US dollars, checked August 2026).
Can I sell paid subscriptions or products with either one?
Both, but in different shapes. Kit supports paid newsletters on its free Newsletter plan, so you can charge readers without paying for a plan first. MailerLite handles selling digital products from the Growing Business plan at $10 a month billed annually. Charge for writing, take Kit. Sell a product alongside your emails, take MailerLite.
Which has the better editor?
MailerLite, comfortably. Its editor is the most pleasant we have tested and never feels overwhelming, with automation, landing pages and forms all included. Kit deliberately keeps design options limited in favour of a clean writing experience, which suits a plain-text style newsletter but frustrates anyone who wants a visually designed campaign.