Head-to-head
Kit vs Substack
Two free starting points for writers: the creator toolkit against the publishing network.
Our pick
For creators
Kit (ConvertKit)Kit Inc.
Kit (ConvertKit)
Built for creators: free up to 10,000 subscribers.
For creators
SubstackSubstack Inc.
Substack
Start publishing in five minutes; pay 10% if you charge.
Kit (ConvertKit)Substack
Our score4.5 / 54.2 / 5
PriceFreeFree
Free plan
Best forWriters and creatorsPaid newsletters, zero setup
CategoryFor creatorsFor creators
ProviderKit Inc.Substack Inc.
Our verdict
Substack is simpler: write and publish, with a discovery network as a bonus. Kit is more capable: free up to ten thousand subscribers, paid newsletters without a 10% platform cut, landing pages, and automation when you upgrade. Writers who want zero learning curve start at Substack; writers who want to own their audience and their economics pick Kit, and that ownership is why Kit wins this duel.
“Built around the creator: a wonderfully clean writing experience, free up to 10,000 subscribers, and direct monetization through paid newsletters. The standard for creators.”Editorial team, on Kit (ConvertKit)
“The fastest way from zero to a paid newsletter, with a real discovery network behind it. But the 10% cut of paid revenue stings once you grow, and the platform owns the relationship with your readers.”Editorial team, on Substack