Compare · Choose · Send
MailShortlist.
Find the newsletter tool that fits.
Independent comparisons of the best newsletter and email marketing tools. Straight answers on free plans, pricing, and what you actually need.
Independently compared
Honest comparisons based on features, ease of use, and price. No sponsored rankings, ever.
Free plans taken seriously
We tell you which free plans are genuinely generous and which ones are mostly bait.
Judged on real work
We look at what you actually do: growing a list, sending great emails, and seeing results.
Kept up to date
Prices and plans change fast in this market. We check ours regularly and date our reviews.
Where do you want to start?
Pick a category and jump straight to the best options.
beehiiv
beehiiv Inc.
beehiiv was built by the team behind Morning Brew, and it shows: everything is designed around growing a newsletter into a business.
How to choose a newsletter tool
Run through these steps and you will know which tool fits you within five minutes.
Our verdicts
Editorial reviews, dated and sourced.
MailerLite
“The most pleasant editor we tested and a free plan you can genuinely start a business on. For beginners, this is our first recommendation.”Editorial team, via MailShortlist
Kit Inc.
“Built around the creator: a wonderfully clean writing experience, free up to 10,000 subscribers, and direct monetization through paid newsletters. The standard for creators.”Editorial team, via MailShortlist
Guides & sources
Our practical guides plus the sources we trust ourselves.
Starting a newsletter for free: the real options
Which free plans are genuinely generous and which are mostly bait. Compared honestly.
Read the guideWhen do you actually need marketing automation?
Welcome series, funnels, and abandoned carts: the complete platforms compared.
Read the guideThe best newsletter tools for writers and creators
Growing an audience and getting paid for it: these tools were built for exactly that.
Read the guideFTC: CAN-SPAM Act compliance guide for businesses
The official US rules for commercial email, straight from the Federal Trade Commission.
Read moreGoogle: email sender guidelines
What Gmail requires from bulk senders: authentication, one-click unsubscribe, and spam-rate limits.
Read moreGet the shortlist in your inbox
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