Klaviyo
Klaviyo Inc.
The e-commerce standard for email and SMS.
Klaviyo costs $20/mo for the Email plan. A free tier is available.
Price
From $20/mo · Free version available
Last checked
October 26, 2026
Best for
Online stores
Category
All-in-one & automation
About Klaviyo
Klaviyo is the default choice for online stores, and for good reason. It plugs straight into Shopify and other platforms, segments your audience on actual purchase behavior, and reports revenue per email rather than vanity metrics. SMS is built into the same flows. The price climbs steeply with your list, and outside e-commerce most of its power sits unused. If you run a store, start here.
Klaviyo pricing
Klaviyo costs $20 per month, or $240 per year on the Email plan. There is a free tier as well. List prices on annual billing. Paying monthly usually costs more.
The plans we track for Klaviyo, with the yearly price next to the monthly one.
- From 251 contacts
- Revenue-based reporting
- Price climbs with list size
“For online stores, nothing else comes close. The segmentation on purchase behavior and the revenue reporting are in a league of their own. Outside e-commerce, you are paying for power you will not use.”Checked by our editorial team
Where to get it
From $20/mo
Sign up directly with the provider.
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View allFrequently asked questions
Who is behind Klaviyo?
Klaviyo is run by Klaviyo Inc. That is the name on your invoice, in the terms and in the company register, while the website itself shows only the brand. If you searched for the company name and landed here, you are in the right place.
Is there a Klaviyo discount?
We don't track Klaviyo coupon codes. The lowest cost is Email at $20 a month, and there is also a free plan.
We may earn a small commission through links on this site, at no extra cost to you. Prices and plans can change at any time; always check current pricing with the provider.