Head-to-head
ActiveCampaign vs Klaviyo
Two automation heavyweights, each with its own home turf: the CRM against the store data.
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Complete
ActiveCampaignActiveCampaign LLC
ActiveCampaign
The most powerful automation, for those who mean business.
Complete
KlaviyoKlaviyo Inc.
Klaviyo
The e-commerce standard for email and SMS.
ActiveCampaignKlaviyo
Our score4.4 / 54.5 / 5
PriceFrom $15/moFrom $20/mo
Free planNo
Best forGrowing businessesOnline stores
CategoryAll-in-one & automationAll-in-one & automation
ProviderActiveCampaign LLCKlaviyo Inc.
Our verdict
Settle this duel with one question: where does your revenue come from? If you sell through an online store, Klaviyo is built for you: every flow and segment revolves around order behavior. If you sell services or B2B with a sales pipeline, ActiveCampaign wins with its CRM, lead scoring, and deal stages. Both are champions on their own turf; pick the turf that is yours.
“The most powerful automation we tested, with behavior-driven campaigns and a built-in CRM. Overkill for a simple newsletter, but the professional standard for a growing business.”Editorial team, on ActiveCampaign
“For online stores, nothing else comes close: the segmentation on purchase behavior and the revenue reporting are in a league of their own. Outside e-commerce, you are paying for power you will not use.”Editorial team, on Klaviyo