Head-to-head
GetResponse vs ActiveCampaign
The two heavyweights of marketing automation, for anyone who treats email as a serious sales channel.
Our pick
Complete
GetResponseGetResponse
GetResponse
A complete marketing platform with funnels and webinars.
Complete
ActiveCampaignActiveCampaign LLC
ActiveCampaign
The most powerful automation, for those who mean business.
GetResponseActiveCampaign
Our score4.3 / 54.4 / 5
PriceFrom $19/moFrom $15/mo
Free planNoNo
Best forFunnels and webinarsGrowing businesses
CategoryAll-in-one & automationAll-in-one & automation
ProviderGetResponseActiveCampaign LLC
Our verdict
ActiveCampaign has the most powerful automation and the more mature CRM; for a growing business with a sales team, it is the professional standard. GetResponse offers a surprising amount for less money, including funnels, webinars, and e-commerce features that cost extra at ActiveCampaign. If in doubt, start with GetResponse; you can always upgrade to heavier machinery later.
“More than email alone: funnels, landing pages, and webinars in one package. For business owners who treat email as a sales channel, one of the most complete options at a fair price.”Editorial team, on GetResponse
“The most powerful automation we tested, with behavior-driven campaigns and a built-in CRM. Overkill for a simple newsletter, but the professional standard for a growing business.”Editorial team, on ActiveCampaign