GetResponse vs ActiveCampaign
The two heavyweights of marketing automation, for anyone who treats email as a serious sales channel.
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GetResponse
A complete marketing platform with funnels and webinars.
ActiveCampaign
The most powerful automation, for those who mean business.
Prices last checked on
| Feature | GetResponse | ActiveCampaign |
|---|---|---|
| Our score | 4.3 / 5 | 4.4 / 5 |
| Price | From $13.12/mo | From $15/mo |
| Free plan | No | No |
| Best for | Funnels and webinars | Growing businesses |
| Category | All-in-one & automation | All-in-one & automation |
| Provider | GetResponse | ActiveCampaign LLC |
| Visit GetResponse | Visit ActiveCampaign |
Our verdict
ActiveCampaign has the most powerful automation and the more mature CRM. For a growing business with a sales team, it is the professional standard. GetResponse offers a surprising amount for less money, including funnels, webinars, and e-commerce features that cost extra at ActiveCampaign. If in doubt, start with GetResponse.
You can always upgrade to heavier machinery later.
“More than email alone. Funnels, landing pages, and webinars come in one package. For business owners who treat email as a sales channel, one of the most complete options at a fair price.”Editorial team, on GetResponse
“The most powerful automation of this line-up, with behavior-driven campaigns and a built-in CRM. Overkill for a simple newsletter, but the professional standard for a growing business.”Editorial team, on ActiveCampaign
Frequently asked questions
Is ActiveCampaign worth it over GetResponse?
Only if automation is the reason you are buying. ActiveCampaign has the most powerful automation and the more mature CRM, which makes it the professional standard for a growing business with a sales team. GetResponse gives you a surprising amount for less, including funnels, webinars and e-commerce features that cost extra at ActiveCampaign. In doubt, start at GetResponse and upgrade later.
Which is cheaper, GetResponse or ActiveCampaign?
They are closer than people expect. Entry level is $16 a month at GetResponse against $15 at ActiveCampaign, but paid yearly that is $157.44 versus $180. Higher up, GetResponse Marketer is $59 a month or $708 a year and ActiveCampaign Plus $49 or $588 (US dollars, checked August 2026). GetResponse is better value because funnels and webinars are already in the price.
Does ActiveCampaign have a free plan?
No. ActiveCampaign offers a 14-day free trial and then starts at $15 a month, so you cannot sit on it indefinitely without paying. GetResponse has no free tier either. Its cheapest entry is the Starter plan at $16 a month. Budget for a subscription with both of these from day one.
Which one fits a sales team best?
ActiveCampaign. The built-in CRM, lead scoring and deal stages are what set it apart, and it connects to more than nine hundred apps. GetResponse is built around marketing output instead, with funnels, landing pages, webinars and abandoned cart emails. If your revenue runs through a pipeline with people working deals, ActiveCampaign is the one that models that.