Newsletter tool prices, compared
The entry price of newsletter tools, gathered from the pricing pages of 11 providers. As of October 2026 the average stands at $18.94/mo.
Average per month
$18.94/mo
Median
$15.00/mo
Cheapest
$9.00/mo
Brevo
Providers tracked
11
Newsletter tool price list, cheapest first
Each provider’s cheapest paid plan, taken from its own pricing page.
| Rank | Provider | Relative price | Entry price |
|---|---|---|---|
| 1 | Brevo | $9.00/mo | |
| 2 | MailerLite | $10.80/mo | |
| 3 | AWeber | $12.50/mo | |
| 4 | Mailchimp | $13.00/mo | |
| 5 | ActiveCampaign | $15.00/mo | |
| 6 | Ghost | $15.00/mo | |
| 7 | GetResponse | $15.58/mo | |
| 8 | Omnisend | $16.00/mo | |
| 9 | Klaviyo | $20.00/mo | |
| 10 | Kit (ConvertKit) | $32.50/mo | |
| 11 | beehiiv | $49.00/mo |
Free plans do not count toward the paid average.
Where each price was read
Each figure above was taken from the provider’s own pricing page, and those pages are linked below so any number can be checked at the source. Providers change prices without warning; if theirs and ours differ, theirs is current.
The trend
The two most recent months did not cover the same providers, so a month-on-month change would reflect our own coverage rather than the market. The last three measurements counted 7, 9 and 9 providers. No trend is published until two months share one basket. Each price above still stands on its own, read from the provider’s page.
Cite this data
The MailShortlist Price Index puts the average newsletter tool at $18.94/mo as of October 2026 (https://mailshortlist.com/data/price-index).
Reuse is free under CC BY 4.0 provided you credit the source and link back. The same data in machine-readable form:
https://mailshortlist.com/data/price-index.jsonMethodology
Each provider on the index contributes one number: its lowest paid monthly price, the realistic point where a sender starts paying. From those 11 paid plans we report the average, the median, and the two extremes. A free plan is left out of the paid average.
These are guide prices, and a promotion can move them at any time. Each price is re-checked every week on the provider’s own pricing page, and once a month the whole set is measured again and archived. The complete series sits in the machine-readable feed.
The index feeds into our rankings as one input among several. How the rest fits together, which sources we lean on and why a commission cannot reorder the list, is explained in how we rank.