The MailShortlist Price Index
What you really pay for newsletter tools, compiled across 11 options from their own pricing pages. As of July 2026, the average is $18.32/mo.
Average per month
$18.32/mo
Median
$16.00/mo
Cheapest
$9.00/mo
Brevo
Providers tracked
11
Entry price, ranked
Lowest paid plan per provider. Cheapest first.
Free tiers are excluded from the paid average.
The trend
The current guide-price baseline is $18.32/mo. Automated monthly measurement is being rolled out, so the trend over time will appear here as the data accumulates. This is the part of the picture nobody else tracks.
Cite this data
According to the MailShortlist Price Index, the average newsletter tool costs $18.32/mo as of July 2026 (https://mailshortlist.com/data/price-index).
Free to reuse under CC BY 4.0 with attribution and a link. Machine-readable version:
https://mailshortlist.com/data/price-index.jsonMethodology
For every provider we track, we take the lowest paid monthly price (the realistic entry price) and report the average, the median, and the cheapest and most expensive across the 11 options that sell a paid plan. Free tiers are excluded from the paid average.
Prices are guide prices verified periodically and can change with promotions, which is why we plan to re-measure them automatically and keep the history. The full series is in the machine-readable feed.
This index is one input into our rankings. The full picture, including the sources we trust and why a commission never moves the order, is in how we rank.