Head-to-head
Klaviyo vs Omnisend
The e-commerce duel: the data king against the affordable all-rounder with SMS included.
Our pick
Complete
KlaviyoKlaviyo Inc.
Klaviyo
The e-commerce standard for email and SMS.
Complete
OmnisendOmnisend
Omnisend
E-commerce email and SMS without the Klaviyo price tag.
KlaviyoOmnisend
Our score4.5 / 54.3 / 5
PriceFreeFree
Free plan
Best forOnline storesSmall online stores
CategoryAll-in-one & automationAll-in-one & automation
ProviderKlaviyo Inc.Omnisend
Our verdict
Klaviyo is the benchmark for e-commerce email: the deepest data, the smartest purchase-behavior segments, and revenue reporting per email. Omnisend ships the key store flows prebuilt, combines email with SMS, and is clearly cheaper in the lower tiers. Small and starting stores are better off at Omnisend; once your list and revenue grow, Klaviyo earns back its premium. On raw capability, Klaviyo wins.
“For online stores, nothing else comes close: the segmentation on purchase behavior and the revenue reporting are in a league of their own. Outside e-commerce, you are paying for power you will not use.”Editorial team, on Klaviyo
“Klaviyo power at a friendlier price: prebuilt e-commerce flows, email and SMS in one, and a free plan that lets a small store start properly. The smart budget pick for online shops.”Editorial team, on Omnisend