How do you start your own newsletter?
Pick a free tool (beehiiv or MailerLite), put a simple signup form on your site or socials, and send your first edition to friends and early followers. Start small and consistent: a fixed rhythm and a clear topic beat a flashy launch.
The barrier has never been lower: you can have a working newsletter in an afternoon. Create a free account with a tool like beehiiv (free up to 2,500 subscribers) or MailerLite (the friendliest editor), pick a ready-made template, and link the signup form from your website, Instagram bio, or LinkedIn profile. Use double opt-in; that is your compliance baseline in one move.
More important than the tooling is the promise: what is it about, who is it for, and how often? A newsletter that delivers one concretely useful thing every two weeks beats an unfocused monthly everything-bagel. Write your first three editions before you launch; that tells you whether the rhythm is sustainable and gives you a buffer.
And just start with the people you already have: customers, colleagues, followers. Ten real readers who reply are a better start than a thousand cold addresses, and growth compounds from forwards and word of mouth afterward.